Savile Rogue, purveyors of the world's finest football scarves, have just launched their new King scarf.
And they're marking the occasion by giving The Tilehurst End readers the chance to win one in Reading colours.
If you're not familiar with them, Savile Rogue scarves give a nod to football terraces of yesteryear, shunning in-your-face logos and cheap nylon in favour of a traditional bar design and the comfort, quality and warmth of top grade cashmere wool.
The King scarf is the longest Savile Rogue yet. At 180cm, it's perfect for tying a stylish European loop (and equally perfect if you happen to have a particularly big neck!).
They sell for £64.95, but one lucky Tilehurst End reader can get their hands on a Reading scarf by answering this question.
Who has scored the most boxing day goals (goals on December 26th) for Reading since December 26, 2000?
Send your entry in to email@example.com before midday (GMT) on Friday December 14 for your chance to win. The winner will then be selected at random and notified.
So get your thinking caps on for a chance to win a terrific present for someone this Christmas, or even just as a treat for yourself!
By participating in this contest you are subject to the official rules which can be found here.
NO PURCHASE NECESSARY. Void where prohibited or restricted by law. Contest open only to individual legal residents of the United States, the United Kingdom, and Canada (excluding Quebec) who are at least eighteen (18) years of age as of the date of entry into the Contest. This Contest begins at 7 AM ET on , December 7, 2012 and ends at 7 AM ET on December 14, 2012. For Official Rules, see www.thetilehurstend.com