Tom Barkhuizen scored the only goal of the game 15 minutes from the end to condemn the Royals to defeat on a ground that continued it's streak of being a very unhappy hunting ground for Reading in the Championship.
Barkhuizen's goal came after Bridge was caught out in possession and Sean Morrison fortuitously slipped just when he was trying to close the man down before beating McCarthy to mean it's now 26 away league games without a clean sheet for Reading.
In truth it was a poor game on a traditionally lousy pitch up at Bloomfield Road. Reading never seemed to get to grips with the conditions and beyond a very positive spell at the end of the first half where Jem Karacan hit the bar, Nigel Adkins side never really looked like a team that's destined to return back to the Premier League at the first attempt.
Blackpool weren't a great side and they'll probably concede that they were lucky to take all three points but after letting a two goal lead slip against Watford and failing to impress in this game, I imagine Nigel Adkins might just step up his efforts to bolster the squad ahead of the transfer window shutting in just over a week's time.
Still if you're looking for good omen's the last time we were in this league we had one win in our first four and went on to win the league, while we also lost up at Blackpool 1-0......
It's a long long season and there's no need to panic quite yet but needless to say the team will have to adapt quickly if we want to be in contention for the top two come May.
Next stop Peterborough in the League Cup before a trip to Yeovil, here's hoping results make a swift improvement.