You will have seen it by now. Everyone has. You will have watched the sweeping shot above the Madejski Stadium, the reveal of the Thai lady, her accompanying mob of Thai people donning their Carabao-plastered Reading FC kits and the burst of undiluted cheesy pop. It's a song worthy of winning Eurovision. Much like the European song contest, it is despised.
Take a quick glance at the #ReadingFC hashtag on Twitter, or in the comments section of any Facebook post with Lady Sasima's song on it. People hate it. Awful, horrendous, embarrassing… The list of insults goes on and on.
It's easy to see why. It is cheesy, cringe-worthy and wince-inducing. It features players no longer with us, Thai people who have probably never been to the Madejski Stadium and lyrics so bad even Pitbull wouldn't sing them.
But in its essence, it's ruddy fantastic.
The song was written by the club's Co-Chairwoman, Lady Sasima Srivikorn, not with the intention of "embarrassing" the club, but of using her education and skills (depending on your viewpoint, this word may be used loosely) to display her passion.
Speaking to GetReading ahead of the Leeds game in August, where the song made its debut, she said:
"I, along with my friends, wrote a song as a gift for Reading Football Club, we have made a music video together with it. So it will be an opening show.
"I was in the studio for many days doing that. It’s so meaningful for us to open the season well and for us to feel the spirit and the emotion of the fans with us. They have to be inside us.
"So we wrote the song which I’m pretty proud of. We tried to do the song in a trendy way."
Lady Sasima has her heart in the right place. From what we've seen of her, she loves the club and wants the best for it. She isn't about to go and change our club crest and colours for the sake of more shirt sales abroad, nor is she about to erect a statue of a deceased pop star. She's just written a song. That's it.
It's also worth bearing in mind that as Co-Chairwoman, she has a hefty stake in the club. Even if people within the club had protestations, they couldn't exactly tell her "no", nor should they have. The Thai consortium has come in and turned the club around in stunning fashion. If the worst thing they do is write and produce a song about the club they have put so much time, money and effort into turning around, then by all means create an album. In the grand scheme of things, a song will not change the fortunes of the football club, nor will it drive fans away from the club. It's harmless.
Football is often called "the beautiful game," but sometimes it rears its ugly head as things are taken too seriously. This is the perfect example. It's a song. A cheesy, cringe-worthy song which, if looked at without your frowny face on, is just a light-hearted, jovial song about a football club from Berkshire with an overenthusiastic Thai Co-Chairwoman. It's not that big of a deal.
Go ahead, keep calling The Royals tinpot, but all I'll say is that if having an owner passionate about the club is wrong, I don't want us to be right.