In a case of good news/bad news, the 24-year-old has rejected a move to newly-promoted Serie A outfit Frosinone, according to reports in Italy. The Canaries have made a small number of inexpensive additions to their side as they take on the Italian top-flight and a big money move for Beric would have been a surprise, given the €5.4 million (£3.8m) price tag set on the forward. The ambitious forward is contracted in Austria until 2018 and evidently doesn't fancy a relegation battle in the upcoming campaign.
However, The Tilehurst End understands that Beric considers Inter Milan to be the ideal next step in his career. Having already poured money into signing Monaco's Geoffrey Kondogbia the Nerazzurri are expected to reign in their spending and with no additions to their front line thus far, a punt on Beric is not out of this world. Also linked with Manchester City striker Stevan Jovetic, Inter are re-assessing their budget as they seek to sell players such as Xherdan Shaqiri to enable new signings.
Roberto Mancini's side have already been punished for breaching UEFA's financial fair play restrictions this year, and are expected to decide of whether to pursue negotiations with Beric in the next few days. Should the former Scudetto winners press ahead with a deal, Reading will likely be shoved right out of the picture to sign the striker.