With signing Scott Hogan for £9 million reportedly a no-go, Reading have set their sights on a much more realistic striker target - Watford's Jerome Sinclair.
The Mirror claim that the Royals, Norwich, Brentford and Cardiff have all enquired about taking the 20 year old on loan for the rest of the season.
Sinclair came through the Liverpool academy and made two top flight appearances for the Reds, but thinking his first team opportunities would be greater elsewhere, completed a £4 million switch to Watford in the summer.
However, the striker's career hasn't quite taken off as he wanted at Vicarage Road, and he's been limited to just 78 minutes of Premier League football this season, all coming in the last month.
Watford are well-stocked in the frontline department, with Troy Deeney, Odion Ighalo, Isaac Success and Stefano Okaka also in their ranks. Once the latter pair return from injury, Walter Mazzarri will look to offload Sinclair on loan according to The Mirror.
Although Reading do need reinforcements upfront, I'm not sure that Sinclair is the right option to go for. It seems as though he's failed to live up to expectations, and has barely played any football over the last couple of the years, making just two senior starts since turning 18 two years ago.
Would you want Jerome Sinclair at Reading? Let us know your thoughts on the rumour in the comments below...