Next season a new era will begin at Reading Football Club, and hopefully not because we’ll be playing League One football. No, a new kit supplier will be in town, with Italian company Macron being confirmed as the Royals’ ‘new Official Technical Partner’.
They will take over from Puma, who have manufactured Reading’s kits since 2004, seeing the club through some of the most successful seasons in their history. Rumours had begun to emerge about their departure, with this season’s home, away and training kits all being discounted earlier than usual.
Already in the Championship, Bolton Wanderers, Millwall, Nottingham Forest and Stoke City all have their kits made by Macron, along with sides from around Europe such as Lazio, Real Sociedad and Sporting Lisbon.
Macron, ranked third in the UEFA technical sponsorship rankings, will supply Reading’s kits for at least the next three years, meaning their tenure will cover the 2021-22 season - the 150th in the club’s history.
Telling the official club website, Nigel Howe said:
“I am delighted we have been able to agree a new partnership with Macron and we look forward to working together to provide our supporters with some brand new blue-and-white-hooped home kits as well as exciting new away strip, goalkeeper shirt and training wear designs across the next three seasons.”
Macron CEO Gianluca Pavanello added:
“We are really happy about this new partnership with such a historic club like Reading. The goal we want to achieve with them in the next three years is to create a collection of unique and exclusive products that can be worn with pride by both players and fans.”
Next season’s kits may well also have a new sponsor, with Reading’s deal with Carabao - whose logo has been slapped across Royals shirts since 2015 - expiring this summer, with an extension yet to be announced.