It's one of the biggest days in the football calendar as football fans stay glued to social media, live blogs and Sky Sports News in the hope that their team has pulled off a special deal. For Reading it's usually been a fairly quiet day but what can we expect from them this time around?
What The Manager Says
Well first thing's first and Reading manager Brian McDermott has warned fans to expect little to no activity today. As we reported yesterday, McDermott told the BBC he's not anticipating any business today but while he's usually a straight talking guy, you wouldn't blame him for downplaying expectations for fans and agents alike.
What We've Done So Far
Part of that downplaying of expectations can be linked to the fact that Reading have already done their fair share of business so far in January. We've seen forwards Deniss Rakels and Yann Kermorgant, and midfielder George Evans arrive for what we believe to be around £1m or so. On the other side Nick Blackman and Orlando Sa went for the best part of £4m with Paolo Hurtado going out on loan.
While we have made £3m or so this month, that's not to say we should be in any great rush to spend it. Managers have often spoken of the premium they have to pay for deals in January and when you also consider the fact we generally make an operating loss, it would be hasty to expect all of the money to be spent right here and now.
Who Have We Been Linked With?
So who have Reading been linked with that's still out there?
Norwich full-back Steven Whittaker is one of the names in the frame, with McDermott refusing to distance himself from the defender.
If there is a deal to be done, it could be Spanish midfielder Javier Matilla who has been on trial with the club and is a free agent after leaving Real Betis.
Who's Been Linked With An Exit?
While it's great to go into deadline day happy with your squad, that can change very quickly if one of the bigger fish come swimming around.
Both Chris Gunter and Hal Robson-Kanu are out of contract this summer and while only Gunter has been linked so far with a club in January, substantial bids for either could be very tempting if current contract talks are stalling.
Simon Cox is another who's struggled for any significant game time and with one loan move already under his belt this year, few would be shocked to see him moved on again.
The other name that's been in the media in recent days is Jake Cooper with Premier League Stoke and West Ham reportedly in the mix for his signature.
So Will We Get Any Deals Done?
Deadline day can be unpredictable at the best of times but right now, I wouldn't hold your breath as a Reading fan. The fact that we've already got a big squad with a full quota of loanees is the obvious reason to expect a low key day but when you also factor in that we're very unlikely to make a promotion charge, it makes little sense to do a deal unless something too good to pass up comes along. It could all change if a Premier League side comes in with an unexpected bid for one of our players but unless that happens I can't see anything significant happening.