We brought you the news yesterday that The Royals had made a £2m offer for Australia international striker Tomi Juric.
We bring you the news today that that offer has been rejected, and that the big man will be remaining with his club.
FC Luzern have turned down the offer and their manager, Markus Babbel, will see out the season with their current striking options of Juric, Schneuwly and Itten available to him.
Speaking of seeing out the season, Stam may have to make do with Kermorgant, Samuel, Meite, Mendes and Rakels as centre forward options, with no new striker rumours around the club.
On the plus side, we might be on the verge of signing defensive cover in the form of West Ham man Reece Oxford.